About Us

What does the TBID do? We fund art installations on Telegraph Avenue including murals, sculptures, and our iconic peace symbol bike racks. We organize and fund events such as the Berkeley World Music Festival, Grateful Day, and Blues on the Avenue. We advocate for protected bicycle tracks, and with the ASUC, for more student housing on the Southside. Our ambassadors clean the streets seven days a week, picking up litter and removing graffiti. We work closely with City and UC social workers to get folks housed. We work to create community.

Mission Statement

The Telegraph Business Improvement District works to build a dynamic and inclusive community that works together to improve the pedestrian environment; keep the streets safe and clean; support local businesses, residents, and non-profits; nurture urban innovation that is sustainable, attractive, and inclusive; and relish its prime location in Berkeley adjacent to the best public university in the world.

Our Ambassadors at Work


TBID's Ambassadors clean miles of sidewalks and greet thousands of visitors each year. Our staff works hard every day, coordinating cleaning, safety, and hospitality services; marketing the district; assisting small businesses and other stakeholders; providing a voice for the district through partnership with the City of Berkeley and University of California; and providing other crucial services that would not otherwise exist.

jeff twill
ambassador photo

Ambassador Hotline:


Ambassador Hours of Operation

Sun-Wed: 7 AM - 3:30 PM

Thurs: 7 AM - 7 PM

Fri-Sat: 7 AM - 10 PM